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In today’s digital age, the growth of online platforms and marketplaces has been rapid and remarkable. With access to an unprecedented amount of data and sources for connecting with buyers or sellers, a broad spectrum of users can utilize these services to meet their particular needs.

Businesses now have a variety of options available in the form of online platforms that integrate seamlessly with their existing infrastructure, making it easier to execute digital strategies. Furthermore, businesses are able to take advantage of added convenience such as faster delivery times, more efficient tracking systems and improved customer engagement.

This article provides an overview of the current landscape in terms of online platform usage and how businesses are leveraging these channels to benefit their businesses. It also examines the potential pitfalls as well as opportunities relevant to this area and how new entrants in this space can work within its dynamics.

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Which of the Following Corporate Trends Have Contributed to the Growth of Entrepreneurship?

In recent years, the growth of online platforms, marketplaces, and other digital tools has significantly impacted the corporate landscape. This has helped to increase the prevalence of entrepreneurship and make it easier for people to pursue their own business ventures.

There are many corporate trends that have contributed to this growth, such as:

  • The increasing prevalence of gig economy and online marketplaces.
  • The rise of cloud computing.
  • The growing demand for new technologies.

In this article, we will discuss these corporate trends in detail and explore how they’ve helped to contribute to the growing trend of entrepreneurship.

Increase in technology and digitalization

The emergence of digitalization and technology has drastically changed the way business is done. Technological advancements are facilitating easier communication, better market access and efficient marketplaces for entrepreneurs. New businesses are increasingly taking advantage of technology to grow faster and reach wider audiences than ever before.

Online platforms have made it easier for entrepreneurs to enter markets that had previously been excessively regulated or difficult to access. Businesses can develop a web presence and create an online profile, allowing them to target customers from all over the world in a single place. Additionally, businesses have access to a variety of resources and can leverage search engine optimization (SEO) tactics to get their brand seen in front of the right people.

The growth of online marketplaces has also allowed businesses to take their products directly to customers more easily than ever before. Not only can these digital stores be accessed quickly and conveniently, they also reduce external costs such as hosting fees or payment processing fees. As an increasing number of consumers move away from traditional shopping methods, these platforms provide a great opportunity for entrepreneurs who might otherwise struggle with customer acquisition costs or lack physical presence on store shelves.

In addition, cloud-based services have allowed businesses’ operations to become more efficient by enabling easy remote collaboration between teams, eliminating paper waste and providing flexibility around how they interact with customers across different channels or geographical areas. With the increasing prevalence of cloud services such as Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP), the barriers for entry into entrepreneur-led start-ups continues to decrease enabling it’s growth.

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Emergence of online platforms and marketplaces

The emergence of online platforms and marketplaces has had a significant influence on the growth of entrepreneurship. Enabled by technological advances, online marketplaces provide a space to buy, sell and exchange goods or services, creating opportunities for entrepreneurs to expand their reach internationally.

With the growing prevalence of digital technologies, businesses have been able to establish global presences quickly and efficiently. The rise of widely-used websites such as Alibaba and eBay have created new pathways for entrepreneurs that make it easy to enter new markets, even with minimal social capital or experience in their chosen industry. Additionally, mobile apps like Uber offer yet another resource for business owners looking to expand their scope beyond brick-and-mortar establishments.

Allowing entrepreneurs access to larger customer bases at lower cost than traditional channels, online platforms are an essential enterprise development tool today. Increased visibility and buying power offered by online marketplaces has made it easier for participants – both BUYERS and SELLERS – to benefit from more varied services in more countries around the world than ever before. Therefore, the rapid growth of these digital marketplaces is creating novel opportunities for entrepreneurship across all sectors of the economy.

Rise of the gig economy

The rise of digital platforms, marketplaces, and the gig economy has had a major impact on entrepreneurship worldwide, providing access to a wide range of customers, payment systems, and work opportunities.

Gig work or freelance work is defined as short-term contract roles that provide workers with the flexibility to choose their own hours, locations and projects. This form of employment offers businesses access to highly-skilled professionals who can be engaged at short notice to complete tasks on an ‘as needed’ basis. Online platforms have made it much easier for self-employed individuals or budding entrepreneurs to find freelance jobs and become part of this gig economy.

These online platforms have also made it much easier for entrepreneurs with limited resources to participate in the global marketplace without having a physical presence. Platforms such as Amazon, Etsy, Shopify and Airbnb are just some examples of how entrepreneurs can easily tap into worldwide markets without ever needing to invest in expensive brick-and-mortar stores or properties.

In addition, digital platforms offer business owners the opportunity to connect with their existing customer base and generate higher engagement rates through personalized communication channels such as email marketing and social media campaigns. This increased accessibility is not just limited to consumer-facing companies but extends across various industries including healthcare relarting services such as telemedicine etc.

The ease and convenience of accessing talent on demand through gig work coupled with the availability of digital tools that make international expansion possible presents unique opportunities for entrepreneurs serious about growth. Whether they are freelancers looking for new projects or established business owners seeking global expansion – corporate trends such as the rise of gig economy are offering them access they did not have before while providing them greater control over how they operate their enterprises.

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Expansion of venture capital investments

Venture capital investments are on the rise, contributing significantly to the rise of entrepreneurship. According to a report by Preqin, venture capital investments in 2019 hit an all-time high of $165B, a staggering 30% increase from 2018. The rise in venture capital investments means that startups now have access to more funding and tools than ever before. This is allowing entrepreneurs to scale their business quickly without worrying about having enough funds and resources.

The surge in venture capital funding is providing innovative businesses with additional access to resources like office spaces, technology infrastructure, legal advice and marketing strategies. These resources are essential for startup success since they allow businesses to grow with fewer restrictions than traditional small business owners have had in the past. With this added investment, it’s becoming easier for entrepreneurs to get off the ground and start competing against established companies.

The increase in venture capital investment has also contributed significantly to advancements in innovation and technology as investors are encouraging startups to explore new avenues of growth. This has resulted in technological breakthroughs that were previously impossible due to a lack of funding. As many global consumers now prefer shopping online, there has been an increase in e-commerce businesses applying for venture capital funding – moving away from retail store models towards leaner online markets which require fewer costs but offer greater flexibility for marketplace owners particular when it comes scaling up the business quickly with minimal risk associated.

Overall, expanding venture capitalism investments have provided opportunities for startups and tech companies alike who may not have had the financial or commercial means otherwise – proving just how vital these funds are for helping businesses innovate faster and grow bigger than ever before.


In conclusion, the growth of online platforms and marketplaces has created unprecedented opportunities for small business owners to expand their businesses, provide new services, and reach new customers. By harnessing the advantages of the digital environment, businesses can use online technology to provide better customer service, reduce costs, and improve efficiency in all areas of their operations.

Whether it is by creating their own platform or collaborating with existing e-commerce platforms like Amazon or eBay, small business owners can benefit from the unique opportunities online platforms present. As we move forward into a more digital world, small businesses must make sure they keep up with technological advancements to stay competitive and remain successful in today’s digital economy.